Bulleit is a brand owned by Diageo. Diageo is the biggest drinks company in the world and they are known for loving to make a buck. Nothing wrong with that. Making booze is not a charity you know. In 1983 sensible economics made Diageo close a lot of distilleries in Scotland, and Diageo are also the ones who closed the legendary Stitzel-Weller distillery, their only distillery in the US, correct me if I’m wrong. Why then put out a Bourbon Brand? Economics, getting a foot in the door? The regret closing Stitzel-Weller? Who cares what the reasons are. They decided to put out a brand of Bourbon and had it made by Four Roses. The mashbill contains around 28% Rye, which is right in the middle of Four Roses’ own B (35% Rye) and E (20% Rye) mashbills. And at Four Roses they know what they are doing. By the way, The old Stitzel-Weller distillery is now a centre for promoting Bulleit.
Color: Light orange gold.
Nose: For me, Rye Whiskies always smell a bit floral, even though they (should) have a taste with a bite. I don’t know how to describe it differently. This isn’t a Rye Whiskey, but it does smell like it, sort of. High Rye mashbill it is. Dusty, floral and vegetable. Buttery with dry leather. Delayed mint. Funky stuff like crushed beetle and cold dishwater. Old honey and do I detect a wee whiff of urine in there? Well, don’t be fooled, this smells rather nice, but we already know, Four Roses know what they are doing, but i might have said that already. Powdery and dry with some charcoal. Well balanced, especially considering its age.
Taste: Smoother than the nose led me to believe. Slight dryness, but also quite sweet. Sugar water. Funky rural toffee and a bit of leather. Some toasted oak, but the focus lies more on the toast then the oak. Nevertheless, the oak is there, but it’s hardly woody at all. Creamy, but a bit too thin. I believe 40% ABV. is a bit too low. Spicy and chewy Rye. Light, but good. Medium to short finish, with a slight bitter edge towards the aftertaste. I do believe the distillate to be promising, but it is a bit killed by the low ABV.
I didn’t like it when I first opened it, but I warmed up to it now. I remember I didn’t like the pronounced florality of it, and it may have been slightly soapy when it was freshly opened. In the end Four Roses make a pretty good Whisky, even if they do it for Diageo. I would ditch the 40% ABV version and get the 45% ABV version if you have the chance, but it isn’t available in all markets.